White paper: How driving behavior can improve marketing

The trick to better understanding your customers? Driving data.

Insights into how, when and where consumers drive can help marketers in multiple industries identify better strategies to reach prospective customers. In this white paper, we’ll take a closer look at how five industries are leveraging insights on driver behavior to take drivers from Point A (the road) to Point B (their business).

Here are the industries we’ll explore:

  1. Auto insurance
  2. Auto aftermarket and automotive
  3. Retailers and quick service restaurants
  4. Auto parts and repair brands
  5. Fuel and convenience stores