Arity and Experian give carriers greater access to consumer‑consented driving intelligence

New partnership brings driving behavior insights into the insurance shopping experience more seamlessly and at greater scale

Arity, a mobility data and analytics company, and Experian, a global data and technology company, powering opportunities for people and businesses around the world today announced a partnership that connects Arity’s insurance‑grade driving intelligence with Experian’s insurance marketplace — giving auto insurance carriers a faster, more scalable path to incorporate driving behavior into quoting and qualification workflows.

Research shows three out of four consumers say they’re open to sharing their driving score for a personalized insurance quote. The barrier to telematics adoption isn’t consumer willingness — it’s access and education. This partnership addresses that gap by starting with consumer education and consent, then delivering driving intelligence where carriers already work with Experian.

Arity analyzes trillions of miles of driving behavior data tied to auto insurance claims to help auto insurers better understand risk. Experian Insurance Services engages more than 80 million members, providing opportunities for insurance shopping, comparison, and financial decision-making experiences.

Together, the companies are working to create a more streamlined path for auto insurance carriers to incorporate driving behavior into pricing and qualification workflows — including for consumers with limited traditional driving data histories.

“Driving behavior is one of the most valuable signals in insurance, but until now, scaling it has required carriers to build their own programs from scratch,” said Gary Hallgren, President at Arity. “This partnership changes that. By connecting consumer education with FCRA‑compliant driving intelligence at the point of shopping, we’re giving carriers something they haven’t had before — scalable, carrier‑agnostic behavioral insight without the buildout.”

What this unlocks for carriers:

• Driving intelligence at new‑business quote, not just renewal
• Scalable access to in‑market, consented shoppers through Experian’s marketplace
• Expanded reach to consumers with limited or no prior history via Arity IQ℠
• No standalone buildout required — no apps, no telematics onboarding, no consumer education programs to manage

“Consumers are increasingly open to sharing driving data when they understand how it’s used — and that’s where this partnership starts,” said Jeff Sadler, Senior Director of Insurance Operations at Experian Consumer Services. “By educating consumers first and grounding the experience in transparency and consent, we’re helping carriers access driving intelligence in a way that’s scalable, trusted, and built on consumer choice.”

The companies announced the partnership during this week’s Insurance Innovators USA conference in Nashville. Carriers interested in learning more can request more info.