WEBVTT 2d360ec5-2caf-4c70-9ead-07a07ebb962a-0 00:00:00.680 --> 00:00:04.178 In today's sea of digital advertising, A1 size fits all 2d360ec5-2caf-4c70-9ead-07a07ebb962a-1 00:00:04.178 --> 00:00:07.240 approach to marketing just doesn't work anymore. 49b41901-fc72-4c3c-a720-eb7c46889d42-0 00:00:08.040 --> 00:00:11.402 Your customers have unique needs and expect meaningful 49b41901-fc72-4c3c-a720-eb7c46889d42-1 00:00:11.402 --> 00:00:15.315 connections, so the data you use to reach them should be unique 49b41901-fc72-4c3c-a720-eb7c46889d42-2 00:00:15.315 --> 00:00:15.559 too. 40e7da4b-1d3c-4206-8af2-f4ba2fc92ad3-0 00:00:16.280 --> 00:00:20.265 Marketers need smarter, more precise ways to reach their best 40e7da4b-1d3c-4206-8af2-f4ba2fc92ad3-1 00:00:20.265 --> 00:00:21.680 customers effectively. a8771b73-f628-483c-86fd-07145a629165-0 00:00:22.480 --> 00:00:26.487 Enter Arity, a data company turning driving behavior data a8771b73-f628-483c-86fd-07145a629165-1 00:00:26.487 --> 00:00:29.320 into targetable audiences for marketers. bed645b9-0f2b-416a-9923-d6444b5dbd1c-0 00:00:29.600 --> 00:00:33.952 Arity collects data from 10s of millions of US drivers securely bed645b9-0f2b-416a-9923-d6444b5dbd1c-1 00:00:33.952 --> 00:00:38.032 and transforms it into unique audiences based on how people bed645b9-0f2b-416a-9923-d6444b5dbd1c-2 00:00:38.032 --> 00:00:38.440 drive. 94921487-3ee7-49a6-b81b-79b6e60f9ffd-0 00:00:39.360 --> 00:00:42.893 With Arity audiences, marketers can enhance their existing 94921487-3ee7-49a6-b81b-79b6e60f9ffd-1 00:00:42.893 --> 00:00:46.486 targeting strategies with real world driving behaviors like 94921487-3ee7-49a6-b81b-79b6e60f9ffd-2 00:00:46.486 --> 00:00:50.200 commuting habits, annual miles driven driving risk, and more. 0d8bd326-2e96-4296-848b-bbd2d7be49e5-0 00:00:51.840 --> 00:00:55.280 By targeting these audiences in the Arity Marketing platform, 0d8bd326-2e96-4296-848b-bbd2d7be49e5-1 00:00:55.280 --> 00:00:58.775 marketers can understand their customers driving behaviors and 0d8bd326-2e96-4296-848b-bbd2d7be49e5-2 00:00:58.775 --> 00:01:02.160 make strategic decisions on ad spend and creative messaging. 2872157f-a362-4ded-832e-ebf1fe869850-0 00:01:02.720 --> 00:01:06.204 The Arity Marketing Platform let's marketers craft customized 2872157f-a362-4ded-832e-ebf1fe869850-1 00:01:06.204 --> 00:01:09.463 campaigns that reach prospects wherever they are in their 2872157f-a362-4ded-832e-ebf1fe869850-2 00:01:09.463 --> 00:01:13.060 journey, allowing you to connect with your ideal customers with 2872157f-a362-4ded-832e-ebf1fe869850-3 00:01:13.060 --> 00:01:16.319 meaningful messaging based on their real world behaviors. e6ab176c-b9c3-42a3-9427-6c2b24943cc5-0 00:01:16.640 --> 00:01:19.858 Whether your focus is automotive, insurance, or e6ab176c-b9c3-42a3-9427-6c2b24943cc5-1 00:01:19.858 --> 00:01:24.149 retail, Arity helps you reach US drivers at scale based on how, e6ab176c-b9c3-42a3-9427-6c2b24943cc5-2 00:01:24.149 --> 00:01:25.960 when, and where they drive. 5e1d30ce-f577-465e-a0a6-c034754dbe77-0 00:01:26.320 --> 00:01:30.050 Discover how the Arity Marketing Platform can supercharge your 5e1d30ce-f577-465e-a0a6-c034754dbe77-1 00:01:30.050 --> 00:01:30.880 next campaign. 153cd5f2-dc39-4b40-929b-abca00bc9c13-0 00:01:31.040 --> 00:01:32.520 Get in touch today.