{\rtf1\ansi\ansicpg1252\cocoartf2639 \cocoatextscaling0\cocoaplatform0{\fonttbl\f0\fswiss\fcharset0 Helvetica;\f1\froman\fcharset0 TimesNewRomanPSMT;} {\colortbl;\red255\green255\blue255;\red0\green0\blue0;} {\*\expandedcolortbl;;\cssrgb\c0\c0\c0;} \margl1440\margr1440\vieww11520\viewh8400\viewkind0 \deftab720 \pard\pardeftab720\partightenfactor0 \f0\fs32 \cf2 \expnd0\expndtw0\kerning0 Do you need a better way to effectively measure and quantify risky driving behaviors? At Arity, our team of engineers and designers have built a mobile app to source and identify the behaviors most predictive of safe driving. It's called Routely\'ae. Routely\'ae enables you to capture telematics data while creating a brand-specific experience for your customers. And because of its off-the-shelf nature, the mobile app integrates seamlessly into your business and allows you to get your program up and running in as quickly as eight to 10 weeks. After your customers enroll through Routely\'ae\'92s seamless signup process, they'll experience an optimal level of engagement through a variety of research-tested features like push notifications and in-app messaging to interact with users directly at different stages of their journey \'96 like when users are driving distracted. Routely\'ae can also deliver a gamification experience to provide positive feedback and promote safer driving. Driver and passenger detection is automatic, and each trip is precisely recorded to provide deep insights into how customers move from A to B. And our new score page provides safe driving tips and allows customers to track their progress towards benefits. And because Routely\'ae\'92s score is built on one of the world's largest telematics data sets tied to actual telematics insurance claims, you can be confident in the feedback your customers receive. It's time to put the power of mobile telematics to work for your business and Routely\'ae is the answer.\ \'a0\ Here's what our customers are saying about Routely\'ae: \ \'a0\ \pard\pardeftab720\li960\fi-480\partightenfactor0 \cf2 - \f1\fs18\fsmilli9333 \'a0\'a0\'a0\'a0\'a0\'a0 \f0\fs32 Routely\'ae is intuitive, it's interactive, and it can be educational.\ - \f1\fs18\fsmilli9333 \'a0\'a0\'a0\'a0\'a0\'a0 \f0\fs32 Routely\'ae is telematics-in-a-box, an easy way to roll out a telematics program within a company, provides good feedback, and helps us improve our loss ratios. \ - \f1\fs18\fsmilli9333 \'a0\'a0\'a0\'a0\'a0\'a0 \f0\fs32 Having something off-the-shelf like Arity enables us to roll it out a lot quicker, just makes a lot more financial sense to us. We don't just want insurance to be something when you buy to look like\'85you know, to think, \'93That's a pain, I got to pay my bill.\'94 You know, it sort of makes it value added. It lets [customers] say, \'93Hey, I can save money, become a better driver.\ - \f1\fs18\fsmilli9333 \'a0\'a0\'a0\'a0\'a0\'a0 \f0\fs32 We are promoting \'93safe driving saves.\'94 And we're not just focusing on saving money with the deductible. We're hoping that we will potentially save lives by making our drivers, our customers, safer drivers on the road. Hearing the people talk about it so far, the fact that they're talking about their driving is really a good thing. They're looking at that going, \'93Oh, it dinged me for speeding. I'm going to try to do better.\'94 \ - \f1\fs18\fsmilli9333 \'a0\'a0\'a0\'a0\'a0\'a0 \f0\fs32 You don't want an app to be annoying to the user because then they'll just they'll just turn it off. There's a whole team of behavioral scientists with Arity that's working to make the phone app addictive in a good way. \ - \f1\fs18\fsmilli9333 \'a0\'a0\'a0\'a0\'a0\'a0 \f0\fs32 They want to save more money, right? So we want to put the things in front of them to help them become better drivers so they can save more money. Are they seeing that they're\'85\'94Hey, I'm distracted driving, I'm speeding,\'94 so we wanted to make sure to keep them enaged throughout it and enough to check and see, \'93Hey, how am I doing?\'94 And, you know, encourage them.\ - \f1\fs18\fsmilli9333 \'a0\'a0\'a0\'a0\'a0\'a0 \f0\fs32 That's the reason we originally went with Arity. The score that they have is built on billions of miles of actual insurance data.\ - \f1\fs18\fsmilli9333 \'a0\'a0\'a0\'a0\'a0\'a0 \f0\fs32 And in looking at Routely\'ae, it's just not the app, it's also the score that's been developed based on all the data that Arity has. And we would not have all that information to build a score on \'96 so having the app, having the score, you know, just made a completely turnkey product for us.\ - \f1\fs18\fsmilli9333 \'a0\'a0\'a0\'a0\'a0\'a0 \f0\fs32 The resources that Arity has been able to provide us has been tremendous because we've had to do training. And they've provided help with frequently asked questions and our online training for our agents, still shots, screenshots \'96 anything that we needed went great.\ - \f1\fs18\fsmilli9333 \'a0\'a0\'a0\'a0\'a0\'a0 \f0\fs32 Having a partner like Arity at the beginning did provide a lot of insight because, honestly, without them, a new field like this for us \'ad\'96\'a0we would have just\'85the learning curve would have been huge.\ }