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Routely® is intuitive, it's interactive, and it can be educational.

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Routely® is telematics-in-a-box, an easy way to roll out a telematics program within a company, 

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provides good feedback, and helps us improve our loss ratios. 

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Having something off-the-shelf like Arity enables us to roll it out a lot quicker, 

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just makes a lot more financial sense to us. 

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We don't just want insurance to be something when you buy to look like…

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you know, to think, “That's a pain, I got to pay my bill.” 

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You know, it sort of makes it value added. 

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It lets [customers] say, “Hey, I can save money, become a better driver.”

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We are promoting “safe driving saves.” 

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And we're not just focusing on saving money with the deductible. 

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We're hoping that we will potentially save lives 

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by making our drivers, our customers, safer drivers on the road. 

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Hearing the people talk about it so far, the fact that they're talking about their driving is really a good thing. 

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They're looking at that going, “Oh, it dinged me for speeding. I'm going to try to do better.” 

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You don't want an app to be annoying to the user 

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because then they'll just they'll just turn it off. 

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There's a whole team of behavioral scientists with Arity that's working to make the phone app addictive in a good way. 

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They want to save more money, right? So we want to put the things in front of them to help them become better drivers 

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so they can save more money. 

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Are they seeing that they're…”Hey, I'm distracted driving, I'm speeding,” 

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so we wanted to make sure to keep them engaged throughout it and enough to check and see, “Hey, how am I doing?” 

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And, you know, encourage them.

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That's the reason we originally went with Arity. 

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The score that they have is built on billions of miles of actual insurance data.

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And in looking at Routely®, it's just not the app, 

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it's also the score that's been developed based on all the data that Arity has. 

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And we would not have all that information to build a score on 

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so having the app, having the score, you know, 

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just made a completely turnkey product for us.

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The resources that Arity has been able to provide us has been tremendous 

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because we've had to do training. And they've provided help with frequently asked questions 

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and our online training for our agents, still shots, screenshots – 

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anything that we needed went great.

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Having a partner like Arity at the beginning did provide a lot of insight because, 

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honestly, without them, a new field like this for us ­– 

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we would have just…the learning curve would have been huge.